Search Engine News: Google VS Apple Search Clashing
Google has the sole dominance in search engines. But as the world’s most valuable technology company, Apple is now on its way to creating its own search engine. In this, Apple will have to compete with Google for direct search.
According to various technology websites, an important agreement between Apple and Google is coming to an end. According to the agreement, Google spent billions of dollars to be the default search engine in Safari.
According to a report by NDTV Online, very few people know exactly how much money goes into Apple’s pocket as a default search engine. For example, in the UK alone, Google pays Apple 150 billion a year to be the default search engine in the iPhone’s Safari browser. The UK Government‘s Competition and Marketing Authority said in a statement.
Google and Apple have a problem with that agreement now. The deal is a barrier to Google’s ability to enter the search market and grow its business. In addition to Google, Safari has various search engines like Yahoo, Bing, Duckduckgo. But it has to be changed by going to settings. Users get Google as the default search engine and do not use other search engines. That’s why Google is happy to give Apple billions of dollars. Now, in the eyes of market regulators, the deal between Apple and Google has emerged as an exclusive market share.
If the UK government forces Apple and Google out of their monopoly business agreement, it will have repercussions in other parts of the world. Realizing this, Apple is now on its way to creating its own search engine. Creating a new search engine is not a difficult task for a big company like Apple.
Market analysts say Apple is investing in building its own search engine as well as hiring staff. In the meantime, Google has started to show direct results in spotlight search, bypassing search. Apple has also updated About AppleBot to add search engine optimization issues.